When considering the design of the display, the rebrand made logo visibility a priority. Their logo needed to be apparent and attention-grabbing. However, having an effective lighting setup is part of grabbing that attention. In most trade shows, companies would have to rely on the venue’s lighting to brighten their exhibit, which would not suffice for the level of impact WireCo aimed for. WireCo worked with E3 XPS Director of Sales, Cayla Bantz, to get the job done.
To represent this, we created an LED video tunnel that depicted the rope construction in a visually striking and interactive way. E3 XPS‘s Cayla Bantz had seen a video tunnel at a prior show and was inspired. “I thought it was cool and impactful, with a powerful draw to capture and hold attendees’ attention. It fits so well with what WireCo was trying to achieve,“ said Bantz. Not only do the LED panels act as an additional light source, but its video format also allows WireCo to alter or replace their content easily and as frequently as they want.
This booth’s modular design allows WireCo to scale it down from a 30×30 island to 20×30 or even 20×20. Portions of the display can be removed to accommodate the size of the space. This is an excellent consideration for companies participating in multiple shows yearly. Funding numerous displays can be costly and take up a lot of space. Creating one that can scale to varied sizes offers companies great flexibility and savings.
In addition to its island display, WireCo elected to re-outfit its inline display since some shows do not require as elaborate an experience as CONEXPO. WireCo can use their inline display for 10×10 or 10×20 space in these cases. Like their island experience, we built a modular exhibit that can be attached and separated. In this photo, the two back panels can be set up individually, and the table can be split in half to fit a smaller area.
WireCo’s partnership with E3 does not stop at design and build. Through E3 XPS’s Exhibit Management program, we store, manage, and ship all WireCo’s displays and trade show supplies (i.e., rope samples, promotional giveaways, etc.). This program saves them time, space, and the trouble of logistics planning for all trade shows. Our Exhibit Management program also offers insurance to keep WireCo’s properties safe in the warehouse, during transit, and on the show floor.
