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CASE STUDY

La Aurora

THE CHALLENGE

La Aurora, a company with a 120-year legacy of crafting world-class premium cigars, recently made its American return at the Premium Cigar Association Expo in Las Vegas.
The company’s founders, who were very family-oriented, used those values to build their business

and the owners wanted their exhibit to reflect that as well. In addition, as a world-wide industry leader re-establishing itself in the US market, they wanted to make a big splash, showcasing their products while being welcoming and entertaining.

In addition, as a world-wide industry leader re-establishing itself in the US market, they wanted to make a big splash, showcasing their products while being welcoming and entertaining.

THE SOLUTION

To achieve this, La Aurora’s 40×50 exhibit incorporated design and structural elements that reflected the company’s brand and legacy. The design was predominantly composed of pale yellows, gold, and white with accents of dark stained wood panels, creating an elegant and welcoming feel. The exhibit also required a lot of seating to invite others to socialize and get comfortable, as well as a private meeting area that was well-ventilated for sampling their cigars.
The designers at E3 went to nearby cigar shops to gather information on how to showcase the products.
As a result, they came up with slanted shelves and deliberate lighting to accentuate the items. In the product display area, custom-built display cases were designed to enclose products like in a museum. During the PCA event, some La Aurora owners from the Dominican Republic showcased their family heirlooms and interesting antiquities in these cases, adding a personal touch to the exhibit.

To highlight La Aurora’s rich 120-year history, a timeline was created on the back wall that narrated the company’s story. At PCA, this proved extremely useful during interactions with the media, and it was an excellent way to brief journalists about La Aurora. The dark-stained wooden slats resembled the color of cigars and added character to the exhibit’s overall appearance. Additionally, they were utilized to provide ventilation in the private boardroom.

La Aurora recently introduced a unique combination of coffee and rum as their latest product offering. To highlight and provide customers with a chance to try these products, it was only fitting to have a bar on display. This not only allowed customers to try the new products but also added to the welcoming atmosphere of the exhibit.

THE IMPACT

The team members of La Aurora were thrilled to see the display in person at the PCA. They praised its beauty and structure, and the exhibit made such a splash that it was awarded “Best In Show.” An eye-catching and inviting exhibit allowed the trade show team to actively engage with customers and create an experience that was unique and comfortable. The aim was to recreate the welcoming atmosphere that was successful for La Aurora in the Dominican Republic.
Overall, the La Aurora exhibit was a huge success, and the company’s U.S. team was able to make a strong impression on the cigar scene with their American debut. The exhibit’s design and structural elements reflected the company’s brand and legacy while also creating a welcoming and entertaining atmosphere that engaged customers and showcased La Aurora’s premium products in the best possible way.
“If people want a booth that’s executed well and [has] the support that you need, E3 XPS is the first recommendation we have.”
John Ferrigan

National Sales Manager

“We felt like they understood our vision quickly, were able to work with our creatives, and execute on a vision that we couldn’t be more proud of.”
Ed McKenna
CEO

The Challenge

La Aurora, a company with a 120-year legacy of crafting world-class premium cigars, recently made its American return at the Premium Cigar Association Expo in Las Vegas. The company’s founders, who were very family-oriented, used those values to build their business, and the owners wanted their exhibit to reflect that as well. In addition, as a world-wide industry leader re-establishing itself in the US market, they wanted to make a big splash, showcasing their products while being welcoming and entertaining.

The Solution

To achieve this, La Aurora’s 40×50 exhibit incorporated design and structural elements that reflected the company’s brand and legacy. The design was predominantly composed of pale yellows, gold, and white with accents of dark stained wood panels, creating an elegant and welcoming feel. The exhibit also required a lot of seating to invite others to socialize and get comfortable, as well as a private meeting area that was well-ventilated for sampling their cigars. 

The designers at E3 went to nearby cigar shops to gather information on how to showcase the products. As a result, they came up with slanted shelves and deliberate lighting to accentuate the items. In the product display area, custom-built display cases were designed to enclose products like in a museum. During the PCA event, some La Aurora owners from the Dominican Republic showcased their family heirlooms and interesting antiquities in these cases, adding a personal touch to the exhibit. 

To highlight La Aurora’s rich 120-year history, a timeline was created on the back wall that narrated the company’s story. At PCA, this proved extremely useful during interactions with the media, and it was an excellent way to brief journalists about La Aurora. The dark-stained wooden slats resembled the color of cigars and added character to the exhibit’s overall appearance. Additionally, they were utilized to provide ventilation in the private boardroom. 

La Aurora recently introduced a unique combination of coffee and rum as their latest product offering. To highlight and provide customers with a chance to try these products, it was only fitting to have a bar on display. This not only allowed customers to try the new products but also added to the welcoming atmosphere of the exhibit. 

The Impact

The team members of La Aurora were thrilled to see the display in person at the PCA. They praised its beauty and structure, and the exhibit made such a splash that it was awarded “Best In Show.” An eye-catching and inviting exhibit allowed the trade show team to actively engage with customers and create an experience that was unique and comfortable. The aim was to recreate the welcoming atmosphere that was successful for La Aurora in the Dominican Republic. 

Overall, the La Aurora exhibit was a huge success, and the company’s U.S. team was able to make a strong impression on the cigar scene with their American debut. The exhibit’s design and structural elements reflected the company’s brand and legacy while also creating a welcoming and entertaining atmosphere that engaged customers and showcased La Aurora’s premium products in the best possible way. 

"If people want a booth that's executed well and [has] the support that you need, E3 XPS is the first recommendation we have."
La Aurora
John Ferrigan
National Sales Manager
"We felt like they understood our vision quickly, were able to work with our creatives, and execute on a vision that we couldn't be more proud of."
La Aurora
Ed McKenna
CEO

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