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ATI Nursing Education


ATI Nursing Education, a leading provider specializing in comprehensive nursing education solutions, aimed to enhance their presence at national nursing conferences to reflect their commitment to personalized education and test preparation.

Prior to partnering with E3, ATI relied on standard conference-provided furniture for their exhibits, which typically included two chairs and one six-foot table.

This set up often proved insufficient for their needs. Additionally, ATI faced the challenge of spending extra time and effort on confusing and stressful processes, such as filling out service contractor forms and ordering material handling, electricity, and internet for their booth spaces.

When ATI first began collaborating with E3, they primarily utilized smaller 10×10 solutions. As ATI expanded and evolved, the company recognized the need to enhance its exhibit booth to reflet its status as an industry leader. The team at ATI sought a solution that would accommodate their growth while maintaining consistency and professionalism across various exhibit sizes.



ATI Nursing Education wanted to create an advanced exhibit booth that would resonate with attendees at national nursing conferences. 


“The team at E3 was extremely supportive in making our ideas a reality, collaborating with us throughout the process.”

E3’s expertise alleviated the burden of handling logistics, including material handling, electricity, and internet, and provided a stress-free and efficent solution. 

ATI began by moving from a 10×10 booth to a modular 10×20 solution that could seamlessly fit into both 10×10 and 10×20 exhibit spaces. Utilizing the hardware from the original 10×10 solution, they worked with E3 to design components for the new 10×20 solution.

As a technology company, ATI desired a visually striking presentation that would captivate attendees and accurately portray their status as an industry leader. The new solution was a significant upgrade from the original 10×10 setup, featuring backlit elements throughout the backwall and a prominent 3D halo-lit logo, elevating their exhibit experience and drawing attention on the conference floor.


The partnership between ATI Nursing Education and E3 resulted in a transformative exhibit experience at national nursing conferences. The new booth not only raised brand awareness, but also provided a platform to highlight ATI’s innovative learning systems.

Attendees praised the booth for its engaging design and its ability to showcase ATI’s personalized approach, solidifying ATI’s reputation as a leader in the industry. With the enhanced exhibit presence facilitated by E3, ATI is better able to convey its industry-leading results in test preparation, with test-pass rates closer to 100%; more than any other education system in the market.

The Challenge

La Aurora, a company with a 120-year legacy of crafting world-class premium cigars, recently made its American return at the Premium Cigar Association Expo in Las Vegas. The company’s founders, who were very family-oriented, used those values to build their business, and the owners wanted their exhibit to reflect that as well. In addition, as a world-wide industry leader re-establishing itself in the US market, they wanted to make a big splash, showcasing their products while being welcoming and entertaining.

The Solution

To achieve this, La Aurora’s 40×50 exhibit incorporated design and structural elements that reflected the company’s brand and legacy. The design was predominantly composed of pale yellows, gold, and white with accents of dark stained wood panels, creating an elegant and welcoming feel. The exhibit also required a lot of seating to invite others to socialize and get comfortable, as well as a private meeting area that was well-ventilated for sampling their cigars. 

The designers at E3 went to nearby cigar shops to gather information on how to showcase the products. As a result, they came up with slanted shelves and deliberate lighting to accentuate the items. In the product display area, custom-built display cases were designed to enclose products like in a museum. During the PCA event, some La Aurora owners from the Dominican Republic showcased their family heirlooms and interesting antiquities in these cases, adding a personal touch to the exhibit. 

To highlight La Aurora’s rich 120-year history, a timeline was created on the back wall that narrated the company’s story. At PCA, this proved extremely useful during interactions with the media, and it was an excellent way to brief journalists about La Aurora. The dark-stained wooden slats resembled the color of cigars and added character to the exhibit’s overall appearance. Additionally, they were utilized to provide ventilation in the private boardroom. 

La Aurora recently introduced a unique combination of coffee and rum as their latest product offering. To highlight and provide customers with a chance to try these products, it was only fitting to have a bar on display. This not only allowed customers to try the new products but also added to the welcoming atmosphere of the exhibit. 

The Impact

The team members of La Aurora were thrilled to see the display in person at the PCA. They praised its beauty and structure, and the exhibit made such a splash that it was awarded “Best In Show.” An eye-catching and inviting exhibit allowed the trade show team to actively engage with customers and create an experience that was unique and comfortable. The aim was to recreate the welcoming atmosphere that was successful for La Aurora in the Dominican Republic. 

Overall, the La Aurora exhibit was a huge success, and the company’s U.S. team was able to make a strong impression on the cigar scene with their American debut. The exhibit’s design and structural elements reflected the company’s brand and legacy while also creating a welcoming and entertaining atmosphere that engaged customers and showcased La Aurora’s premium products in the best possible way. 

"If people want a booth that's executed well and [has] the support that you need, E3 XPS is the first recommendation we have."
La Aurora
John Ferrigan
National Sales Manager
"We felt like they understood our vision quickly, were able to work with our creatives, and execute on a vision that we couldn't be more proud of."
La Aurora
Ed McKenna