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CASE STUDY

BioGaia

The Challenge

BioGaia U.S.A is a Swedish probiotics company with a focus on the health and wellness market. To increase visibility and reach a wider audience at trade shows, the company sought to improve its trade show program in the United States. 

However, as BioGaia had only previously done small booths

It was important to partner with an experienced and reliable full-service trade show company to ensure success. 

As BioGaia’s business was growing rapidly in the U.S., they needed a solution that could also grow with them over time. The discovery meeting highlighted the need for an upgraded booth that would represent the brand effectively while also being functional. The booth should facilitate an organized flow of traffic to maximize the handoff of samples. It should also provide areas for one-on-one conversations with customers and a product display that could expand as new products are introduced. Additionally, the space should have quick-reach storage to hold back stock while still being able to display up to 10 products at a time. 

THE SOLUTION

One of the primary objectives of the new trade show program was to create a booth that would attract more visitors and generate greater interest in BioGaia’s products. The booth was designed with traffic flow in mind, ensuring that attendees could easily navigate it without feeling overwhelmed or congested. To achieve this, fixtures were strategically placed to create a designated flow of traffic that encouraged visitors to move through the booth intuitively and efficiently. 

The modular booth design allows BioGaia to adjust sections to occupy a larger exhibit space or remove elements to fit into a smaller one. 

This flexibility also applies to their product displays, which can expand to showcase more products as their business grows. Additionally, the booth features sleek and spacious cabinetry that can hold several boxes of BioGaia’s samples. 

In addition to the functional layout, the booth was designed to be visually appealing and engaging. The company’s focus on naturalistic and healthy living was reflected in the booth’s design, which featured a calming and organic aesthetic. The booth showcased healthy, happy lives and encouraged attendees to envision themselves living similar lives using BioGaia’s products. One of the most memorable features of the booth was the custom-shaped, backlit mascot. This 8ft wide mascot, which resembled a flying BioGaia character, was strategically placed at the top of the booth and was visible from a distance. The mascot was a hit with attendees, drawing people to the booth and helping them locate it easily in a crowded trade show environment. 

THE IMPACT

Overall, the new trade show program was a resounding success for BioGaia. The booth was highly effective in showcasing the company’s products and generating interest among attendees. By partnering with a full-service trade show company and taking a strategic approach to booth design, BioGaia was able to elevate its presence in the US market and attract a wider audience of potential customers. 

Working with a full-service company provided a new level of support and expertise that BioGaia had not previously experienced. E3 XPS Sales Director, Betsy Wilson, and the team managed all aspects of the trade show program, including structural design, shipping, and show services coordination, which freed up BioGaia’s internal resources to focus on other critical business areas. 

The Challenge

BioGaia U.S.A is a Swedish probiotics company with a focus on the health and wellness market. To increase visibility and reach a wider audience at trade shows, the company sought to improve its trade show program in the United States. However, as BioGaia had only previously done small booths, it was important to partner with an experienced and reliable full-service trade show company to ensure success. 

As BioGaia’s business was growing rapidly in the U.S., they needed a solution that could also grow with them over time. The discovery meeting highlighted the need for an upgraded booth that would represent the brand effectively while also being functional. The booth should facilitate an organized flow of traffic to maximize the handoff of samples. It should also provide areas for one-on-one conversations with customers and a product display that could expand as new products are introduced. Additionally, the space should have quick-reach storage to hold back stock while still being able to display up to 10 products at a time. 

 

The Solution

One of the primary objectives of the new trade show program was to create a booth that would attract more visitors and generate greater interest in BioGaia’s products. The booth was designed with traffic flow in mind, ensuring that attendees could easily navigate it without feeling overwhelmed or congested. To achieve this, fixtures were strategically placed to create a designated flow of traffic that encouraged visitors to move through the booth intuitively and efficiently. The modular booth design allows BioGaia to adjust sections to occupy a larger exhibit space or remove elements to fit into a smaller one. This flexibility also applies to their product displays, which can expand to showcase more products as their business grows. Additionally, the booth features sleek and spacious cabinetry that can hold several boxes of BioGaia’s samples. 

In addition to the functional layout, the booth was designed to be visually appealing and engaging. The company’s focus on naturalistic and healthy living was reflected in the booth’s design, which featured a calming and organic aesthetic. The booth showcased healthy, happy lives and encouraged attendees to envision themselves living similar lives using BioGaia’s products. One of the most memorable features of the booth was the custom-shaped, backlit mascot. This 8ft wide mascot, which resembled a flying BioGaia character, was strategically placed at the top of the booth and was visible from a distance. The mascot was a hit with attendees, drawing people to the booth and helping them locate it easily in a crowded trade show environment. 

 

The Impact

Overall, the new trade show program was a resounding success for BioGaia. The booth was highly effective in showcasing the company’s products and generating interest among attendees. By partnering with a full-service trade show company and taking a strategic approach to booth design, BioGaia was able to elevate its presence in the US market and attract a wider audience of potential customers. 

Working with a full-service company provided a new level of support and expertise that BioGaia had not previously experienced. Skyline E3 Sales Director, Betsy Wilson, and the team managed all aspects of the trade show program, including structural design, shipping, and show services coordination, which freed up BioGaia’s internal resources to focus on other critical business areas. 

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