The Challenge

CZ USA is a well-known company that imports, manufactures, and distributes firearms such as pistols, rifles, shotguns, and suppressors. They have been an E3 client since 2016 and have participated in various trade shows, owning multiple displays. However, they faced some challenges with their collections that needed to be addressed.

One of CZ USA’s main challenges was that their heavy displays required too many crates, making them difficult to transport, install, and dismantle. In 2021, they decided to upgrade their display ensemble while still incorporating components of the old displays. Additionally, they wanted to showcase their products in a more realistic setting by using lifestyle photos. Furthermore, they required multiple meeting rooms and ample space to display their products.

The Solution

CZ USA faced challenges and came up with a solution to build an updated 50×50 display using good-condition hardware from their previous displays. These booths were modular, which made it easy to configure and update sections simply by adding or subtracting hardware. The new booth included a double deck with multiple meeting spaces. The new display also had added product display spaces that featured updated lifestyle photography. The new display could also be configured to smaller sizes, allowing for easy adaptation to different events and venues. The client was pleased with the new display, making it a successful solution for CZ USA.

The Impact

Overall, the solution provided by the company was a significant improvement from the previous displays, which were difficult to transport and needed an updated look. The new production provided many spaces for product displays, multiple meeting spaces, and an eye-catching design.