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Introba is a multi-national corporation with a diverse team of over 1,000 engineers, designers, and consultants spanning five countries. Introba’s mission is to elevate the human experience and foster resilient and sustainable communities. They specialize in transforming the built environment through the development of innovative and dynamic solutions — living systems that are intelligent, adaptable, and interconnected. With Introba’s growth came an increased demand for a reliable trade show partner.

Introba’s trade show inventory was previously stored in their St. Louis office, where the tracking and shipping of trade show materials was done manually. 

Trade show items were primarily stored in their St. Louis office, which required manual tracking and shipping processes. Introba found it difficult to manage their trade show logistics due to time restraints and complicated processes. In order to streamline their operations and organizational procedures, Introba sought a trade show company who could help them solve these logistical challenges.






Recognizing the need for a more streamlined and efficient approach to tradeshow management, Introba turned to E3 for a comprehensive solution. E3 offered a multi-faceted approach to address Introba’s challenges, encompassing not only the physical booth design, but also the logistical aspects of inventory management.

“I wouldn’t be able to do my job without E3. I am a remote event planner located in NYC, and cannot physically manage or ship inventory. E3 simplifies event inventory management, saving me time.”

Here’s a look at what Introba was able to accomplish with E3:

  1. Updated Booth Design: E3 collaborated with Introba to design and create an updated booth that aligned with their brand identity and objectives. The booth was not only visually appealing but also functional, incorporating features to enhance engagement with attendees and showcase Introba’s innovative solutions effectively.

2. Inventory Organization and Management: E3 implemented a sophisticated inventory management system tailored to Introba’s specific needs. This system facilitated the organization, tracking, and shipping of trade show materials, replacing the previous manual processes with efficient and automated workflows. Through cloud-based platforms and integrated software solutions, Introba gained real-time visibility and control over their inventory, enabling them to monitor stock levels, track shipments, and manage logistics seamlessly.

3. Remote Accessibility: One of the key advantages of partnering with E3 was the ability to access and manage trade show inventory remotely. Despite being located in New York City, Introba’s event planner could efficiently oversee inventory operations, thanks to E3’s user-friendly interfaces and remote accessibility features. This remote capability empowered Introba’s team to collaborate effectively, regardless of geographical constraints, and ensured that trade show preparations proceeded smoothly.

4. Support and Collaboration: Throughout the implementation process and beyond, E3 provided dedicated support and collaboration, working closely with Introba to address any challenges and optimize the solution continuously. E3’s team of experts offered valuable insights and guidance, helping Introba maximize the benefits of their investment and achieve their trade show objectives effectively.


Partnering with E3 transformed Introba’s tradeshow management process, alleviating stress and enhancing efficiency. With E3’s support, Introba’s event planner can focus on more pressing tasks, confident in E3’s ability to handle inventory logistics seamlessly. 

“I enjoy how stress-free E3 makes trade show and event planning. E3 has a team I can always count on.”

“E3 makes my work possible. I can’t stress that enough.”

The partnership with E3 has become integral to Introba’s success in executing flawless events and showcasing their innovative solutions.

The Challenge

La Aurora, a company with a 120-year legacy of crafting world-class premium cigars, recently made its American return at the Premium Cigar Association Expo in Las Vegas. The company’s founders, who were very family-oriented, used those values to build their business, and the owners wanted their exhibit to reflect that as well. In addition, as a world-wide industry leader re-establishing itself in the US market, they wanted to make a big splash, showcasing their products while being welcoming and entertaining.

The Solution

To achieve this, La Aurora’s 40×50 exhibit incorporated design and structural elements that reflected the company’s brand and legacy. The design was predominantly composed of pale yellows, gold, and white with accents of dark stained wood panels, creating an elegant and welcoming feel. The exhibit also required a lot of seating to invite others to socialize and get comfortable, as well as a private meeting area that was well-ventilated for sampling their cigars. 

The designers at E3 went to nearby cigar shops to gather information on how to showcase the products. As a result, they came up with slanted shelves and deliberate lighting to accentuate the items. In the product display area, custom-built display cases were designed to enclose products like in a museum. During the PCA event, some La Aurora owners from the Dominican Republic showcased their family heirlooms and interesting antiquities in these cases, adding a personal touch to the exhibit. 

To highlight La Aurora’s rich 120-year history, a timeline was created on the back wall that narrated the company’s story. At PCA, this proved extremely useful during interactions with the media, and it was an excellent way to brief journalists about La Aurora. The dark-stained wooden slats resembled the color of cigars and added character to the exhibit’s overall appearance. Additionally, they were utilized to provide ventilation in the private boardroom. 

La Aurora recently introduced a unique combination of coffee and rum as their latest product offering. To highlight and provide customers with a chance to try these products, it was only fitting to have a bar on display. This not only allowed customers to try the new products but also added to the welcoming atmosphere of the exhibit. 

The Impact

The team members of La Aurora were thrilled to see the display in person at the PCA. They praised its beauty and structure, and the exhibit made such a splash that it was awarded “Best In Show.” An eye-catching and inviting exhibit allowed the trade show team to actively engage with customers and create an experience that was unique and comfortable. The aim was to recreate the welcoming atmosphere that was successful for La Aurora in the Dominican Republic. 

Overall, the La Aurora exhibit was a huge success, and the company’s U.S. team was able to make a strong impression on the cigar scene with their American debut. The exhibit’s design and structural elements reflected the company’s brand and legacy while also creating a welcoming and entertaining atmosphere that engaged customers and showcased La Aurora’s premium products in the best possible way. 

"If people want a booth that's executed well and [has] the support that you need, E3 XPS is the first recommendation we have."
La Aurora
John Ferrigan
National Sales Manager
"We felt like they understood our vision quickly, were able to work with our creatives, and execute on a vision that we couldn't be more proud of."
La Aurora
Ed McKenna