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What Questions Should You Ask Trade Show Organizers?

It’s a wonderful opportunity to showcase your brand and network with industry professionals. But before you dive right in, it’s essential to get some answers. After all, choosing the right trade show can be the difference between a fruitful outing and a missed opportunity. Read on as we guide you on the top questions you should be asking those trade show organizers to ensure you’re making the right choice for your business.

Start Broad: How Will They Help You Succeed?

When you approach a trade show organizer, start with a broad, open-ended question. Asking them about how they will help you succeed lets them share the various features and benefits of their event.

Keep in mind, these organizers often offer different packages, sponsorship opportunities, and lead generation activities tailored for exhibitors like you. This initial inquiry can set the stage for a more in-depth conversation.

Getting into the Details

After you’ve received a general overview, it’s time to delve into specifics. Here are some must-ask questions:

Attendance Records

A trade show’s success often depends on the foot traffic it garners. So, always ask to see attendance records from previous years. This will give you a fair idea of the event’s popularity and the potential audience you can expect.

List of Attendees and Exhibitors

Knowing who’s attending can help you tailor your booth and presentations accordingly. Similarly, getting a list of other exhibitors will give you insights into the competition and potential collaboration opportunities.

Sponsorship Packages

In addition to the standard booth, many trade shows offer various sponsorship packages. These can provide added visibility and might just be the edge you need.

Booth Selection Process

Your booth’s placement can significantly impact its visibility. Understand how the booth selection process works, and see where you fit in. Find out about the available floor spaces, their sizes, and how they’re allocated.

Prepping for the Show

Once you’ve decided on a show, the preparation phase begins. The trade show organizers should provide you with all the necessary materials to set up and showcase your brand effectively. Here’s what to ask for:

Exhibitor Manual & Kit

These documents are like your bible for the event. They contain target dates for shipping, labor union requirements, booth regulations, hanging sign specifications, and much more. Being informed ensures you avoid any last-minute surprises.

Watch Out for Hidden Requirements

One common misconception many exhibitors face is thinking they’re required to use the show organizer’s services for various needs like shipping, installation, or furniture rental. Many organizers may give this impression, but remember, that’s usually not the case.

You often have the freedom to choose external vendors for such services. So, ensure you clarify these details early on to avoid any additional costs or hassles.


Choosing the right trade show can propel your brand to new heights. But, it’s crucial to be well-informed before making a commitment. Remember to ask trade show organizers these vital questions and any others you might have. After all, preparation is key to a successful exhibition experience. If you have any questions, contact us for more information.

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